Scriptlane Blog
Field notes on EHR partner programs and pharma activation.
Written for pharma marketers, med-device teams, CROs, CME providers, health insurance brokers, and the EHR partner programs that serve them.
- For pharma marketers + EHR partner-program teams · 7 min
How EHR partner programs monetize pharma
The commercial anatomy of the EHR data ecosystem — what partner programs sell, who buys, and where neutral brokers fit.
- For med-device marketers · 6 min
Scoping med-device campaigns against a live EHR network
Device launches have shorter payback windows and smaller budgets than pharma. Here's how aggregate-only scoping fits the device playbook.
- For health insurance brokers · 6 min
Why health insurance brokers should care about network HCP data
Employer benefits teams buy on cost per lives covered. Brokers who bring prescribing-footprint intelligence to open enrollment win more placements.
- For CME provider ops + commercial teams · 5 min
How CME providers can scope their audience against real prescribing data
Accredited program providers are flying blind on audience composition. Network HCP rollups are the cheapest form of audience research a CME team can buy.